We've all seen the TV ads offering great savings on automobile insurance online. Companies like Geico and Progressive pump many dollars into promotion of their auto insurance websites. Whether or not may be a "> it is a good thing to possess the uneducated public buying automobile insurance without the recommendation of an insurance broker is a debate unto itself. the aim of this text is to work out whether small, independent insurance agencies can compete with the "big boys" when it involves buying insurance online.
What the general public Doesn't Know can Cost Them
When the buying public surfs the web trying to find insurance savings, likelihood is that they're going to do one among two things. First option, they'll attend a known name , like Safeco, Geico, or Progressive and acquire a price quote. Second option, they're going to look for an area insurance agency through their favorite program . no matter the promise of massive savings, many consumers are easier working with an insurance broker to guide their buying decision. With little knowledge of how insurance works, what coverages they have , and what companies are available, the bulk of consumers are willing to pay a touch more to urge the recommendation of an insurance broker . But what most consumers do not know , is that they will usually save extra money buying through their local independent insurance broker instead of buying online.
Independent Means Choices
Independent insurance agencies write with multiple insurance companies, two of which can actually be Progressive and Safeco. And than These two companies not only sell insurance online through their own websites, but also through independent insurance agencies. this enables consumers to not only get a competitive price on their insurance, but they also get the advantage of an agent's expertise also . repeatedly the premium through workplace will actually be but the equivalent coverage purchased directly from the corporate online. Most insurance buyers incorrectly assume that since insurance agents are paid commission, that they're going to actually pay more when working with their local independent agent.
Location. Location. Optimization.
When it involves the independent insurance agency website and selling insurance on the web , local agencies have a plus over large national companies who spend millions on advertising and marketing of their websites. This advantage is concentrated website optimization. When a consumer goes online to look for insurance, they're likely to perform a location-based search like "Omaha Nebraska Auto Insurance" or "Car Insurance in Omaha Nebraska" or even "insurance agent in Omaha". These specific search terms are the bread and butter of an insurance agency website optimization. While the "big boys" spend millions on program marketing via paid advertisements, your agency are often reaping the advantages of absolutely free "organic" search results.
My Momma Always Said Organic was Best
Organic results are the results that are displayed by Google, Yahoo and MSN within the main search listing. When website designers mention a website's rank within the search engines, they're pertaining to where the location shows up within the organic search listings. Obviously, the upper the ranking, the higher the prospect of getting a visitor into your site. By that specialize in a location-based optimization of your insurance agency website, you stand a way better chance of getting your site into the coveted first few pages of the search engines.
An Example of excellent Insurance Website Design
Here is an example. My Nebraska insurance agency website is very optimized for the state of Nebraska. If I look for "auto insurance" in Google, it sends back over 86 million results. it isn't likely my agency website will rank anywhere near the highest for this search, and that i don't need to rank near the highest , because i might i would like my insurance agency website to rank for relevant searches in MY state, not a state I'm not licensed to sell in.
My agency is found during a country , so we obviously write tons of farm and crop insurance. If I narrow my look for "nebraska insurance", my agency website ranks 18th out of 14.4 million results. great considering the search term is quite broad. Let's narrow it down even further, and look for a selected line of insurance.
The best part is, there's no "big boy" national auto insurance firm ranked above my small agency website in any of the main search engines for the terms i would like to rank for. Sure, they show up within the paid advertising links on the proper side of the browser, but my site could too if I wanted to pay upwards of $10 per click into my website.
Conclusion
Hopefully I've shown that with a touch work and a few focused marketing, you'll get your small insurance agency website pushed higher within the search engines. you'll not only compete, but beat the Geico's and Progressive's within the online insurance world. Onpage optimization is not the only factor which will get your site ranked higher, but it's an honest start. Build links into your site via online directories, DMOZ listings, even online articles just like the one you're reading, and begin making money selling insurance on the web .
The author may be a licensed insurance broker who has extensive experience in internet marketing and insurance agency website design. Insurance agents in California eager to be ready to capture leads for California automobile insurance quotes can now participate in our insurance leads program and also promote their insurance agencies in our California insurance agents directory.
